Dark wooden flooring planks for installation

LVT & Wooden Flooring services in Soho W1

Our Soho flooring specialists bring high-end materials and precision fitting to the heart of W1. Based just five minutes away, we provide a seamless "supply and fit" service that avoids the typical London logistics delays, ensuring your new floor is installed quickly and to the highest professional standard.

Luxury Vinyl Tiles (LVT): We specialise in premium brands like Karndean and Amtico, offering waterproof flooring that replicates the look of stone or wood. It's the perfect, low-maintenance solution for Soho kitchens, bathrooms, and busy retail spaces.
Engineered & Solid Wood Flooring: For a timeless Soho aesthetic, we provide expert real wood floor installation, including elegant herringbone and chevron patterns that add significant value to period properties.
Acoustic & Soundproof Underlay: Essential for Soho flats, we use high-grade acoustic underlay systems to meet building regulations and ensure your new floor remains quiet for neighbours below.
Restoration & Sanding: We don’t just fit new floors; we breathe life into old ones with professional floor sanding and lacquering, restoring the original character of historic Soho floorboards.

Amtico

Intricate Border Detail: The centerpiece is a custom design border (likely from the Amtico Signature range) featuring a geometric, rope-like or "celtic" pattern. This border uses contrasting wood-effect tones—dark walnut or mahogany alongside lighter oak—to create a distinct visual frame.
Precision Cutting: The border is expertly mitered and "scribed" to follow the complex angles of the staircase's bottom step, demonstrating the high level of craftsmanship required for an Amtico "Signature" layout.
Natural Wood Aesthetic: The main floor consists of wood-effect planks with significant character, including realistic knots and grain variations. This provides a warm, rustic backdrop that makes the formal border stand out.
Material Transition: The installation shows a seamless transition between the hard-wearing LVT floor and the plush, neutral-toned carpet on the stairs, with the border acting as a sophisticated architectural bridge between the two surfaces.

Practical Benefits

Durability: Unlike real wood inlays, which can be prone to gapping, Amtico's layered construction is dimensionally stable, meaning the intricate border pattern will remain tight and flush over time.
Customization: This type of "Inlaid" work is a hallmark of Amtico, allowing homeowners to create bespoke patterns that are not possible with standard laminate or real hardwood.

LVT and wooden flooring with stairs in Soho W1

Modern kitchen featuring Lvt and wooden flooring in Soho W1

Polyfloor Camaro

Aged/Grey Oak Aesthetic: The chosen colorway appears to be from the Camaro wood collection, featuring cool grey and muted brown tones with realistic grain variation to mimic reclaimed timber.
Herringbone Pattern: This layout is visually striking and effectively "stretches" the perception of space in smaller or irregularly shaped rooms, like the kitchen/utility area shown.
Precision Borders: At the perimeter, the herringbone pattern is neatly finished against the wall line, demonstrating the meticulous cutting required for a professional LVT fit.
Durability for Renovations: Camaro is a high-performance flooring with a 0.3mm wear layer, making it ideal for the high-moisture and high-traffic environment of a kitchen under renovation.

Technical Details

Gluedown Method: As a Polyflor Camaro product, these planks are fixed to a perfectly leveled subfloor using a pressure-sensitive adhesive. This ensures the intricate herringbone pattern remains perfectly stable over time.
Subfloor Preparation: Given the visible pipework and bare walls, the floor was likely prepared with a smoothing underlayment or latex screed to provide the necessary flat surface for the thin LVT planks.
Waterproof Nature: Unlike real wood parquet, this LVT is entirely waterproof, which is critical in this setting given the proximity to the boiler and plumbing.

Custom wooden flooring with raised piano stage

Engineered wood

Tiered Platform: The floor is divided into two main levels, creating a dedicated performance area for a grand piano. This zoning technique adds architectural interest and defines the room's function.
Curved Custom Steps: A centerpiece of the installation is the set of dual-level curved steps. These require precision cutting and specialized stair nosing to achieve a smooth, rounded finish that transitions between the levels.
Natural Oak Aesthetic: The planks feature a warm, natural oak finish with characteristic grain patterns, likely in a "natural" or "select" grade to maintain a clean yet authentic look.
Integrated Lighting: Low-profile lighting is built into the step risers, enhancing both the safety of the level change and the ambient "stage" effect for the piano area.

Wooden flooring being installed in Soho W1

Bona seal

The Left Section (Standard/Raw Look): This side represents the standard penetrating oil finish that the client likely found too pale or "flat." It has a very natural, matte appearance where the wood fibers are visible but lack depth and warmth.
The Right Section (Richer Bona Finish): Soho Maintenance Ltd has applied a richer product, likely Bona Craft Oil 2K or Bona Hard Wax Oil. This application saturates the wood pores more deeply, pulling out the ambers and honey tones of the oak while providing a subtle satin-to-silk luster that reflects the light.

Key Benefits of the Richer Finish

Deep Coloration: Unlike basic oils, Bona's specialized formulas (like Rich Tone or Craft Oil) "wet" the wood more effectively, enhancing the natural grain and creating a "warm" floor color.
Surface Protection: The richer finish on the right likely includes a Hard Wax Oil component, which creates a thin, durable film. This offers superior resistance to water, dirt, and scuffing compared to traditional penetrating oils.
Dimensional Stability: Because Bona oils penetrate and bond on a molecular level, they help stabilize the wood from within, which is ideal for the large-plank engineered flooring seen here

Sanding & Sealing

Color Depth & Sheen: By applying a heavier-bodied finish (such as Osmo Polyx-Oil or a similar high-quality hardwax oil), they have "wet" the wood fibers more deeply. This saturates the oak, pulling out the warmer, darker ambers and honey tones that a standard penetrating oil often leaves looking "dry".
Surface Build: Unlike penetrating oils that soak entirely into the wood, the new finish creates a thin, protective layer on the surface. This reflects more light, resulting in the satin-to-gloss luster visible in the sunlight.
Technique: To ensure the new finish adhered correctly to the previous oil, the team would have likely performed a "buff and recoat". This involves a light "denibbing" or "screening" with a fine-grit pad to "key" the surface without sanding back to bare wood, followed by the application of the richer topcoat.

Karndene

Warm Oak Aesthetic: The floor features realistic wood-effect planks with detailed grain and knot textures.
Gluedown Method: This specific setup uses individual planks fixed to the subfloor with specialized adhesive, ensuring they remain securely in place.
Custom Zoning: The installation demonstrated here likely includes design strips—narrow LVT pieces used to create custom borders or decorative patterns that define different zones within an open-plan space.
Practical Benefits: Karndean is 100% waterproof and scratch-resistant, making it ideal for high-traffic residential areas.